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Where Truth Meets Trend

What began as a vision has become a reflection of everything we value: beauty, truth, and intention in the things we bring into our lives. Each collection is curated with care — because what you choose should mean something.

From our founder, Tameer

Our Journey

Everything we do traces back to Rosie — the heart behind our story and the reminder that love and loyalty build lasting connections through our products. From a single storefront to a growing community, we remain committed to curating pieces made with care, honesty, and intention.

Our Community

A collective of people who value kindness, truth, and conscious living. Our soul community reminds us that loyalty and love aren’t just qualities we see in a faithful animal companion; they’re qualities we can live by, together.

Our Vision

When we began this journey, we wanted more than a storefront — we wanted a space where truth and trends could coexist. Every piece here is chosen with intention at competitive prices, designed to bring meaning, style, comfort, and convenience into your everyday life. Thank you for being part of that vision.

What We Care About

Our values are the foundation of everything we do. They guide our choices, shape how we show up, and remind us why we started.

Quality: products made to last and chosen with intention.
Connection: customer satisfaction because we believe in people over profit/products
Truth: the kind Rosie taught us... the act of showing up everyday with integrity

Our Products

We are committed to offering products that meet the highest standards of quality. Every item in our store is carefully selected and thoroughly tested to ensure it meets our brutal criteria, so you can shop with confidence.

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Happy Shopping (:

Meet our Team

Elizabeth Anne Reynolds

Customer Support

Diego Parker

Brand Strategy Director

Sophia Grace Martinez

Shipping & Distribution

Liam Anderson

Designer

Isabella Davis

Customer Support

Kevin Park

Shipping & Distribution

Tameer Siddiqui

Founder/CEO
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